FOUNDER & CEO

Carrie Bobb Shope has completed over $2 billion in total consideration with retailers such as lululemon, Sephora, Shake Shack, Cinepolis, Blue Bottle Coffee, North Italia, Salt & Straw, Flower Child, Drybar, Trader Joes and several others. She has represented landlords such as Asana Partners, Kilroy Realty, Bosa Development, Protea Properties, Heitman, Regency Centers and several others. 

After 16 years with CBRE, Carrie launched her own brokerage firm, Carrie Bobb & Co. in 2018. In 2021, she launched hellojenny and in 2023 she sold hellojenny to Foundry Commercial. 

Carrie was the inspiration behind the legislation, Carrie’s Law. The federal bill removed arbitration for sexual assault in the workplace, which affected over 60 million Americans. Carrie personally lobbied Members of Congress and Fortune 100 companies. She received endorsements from Intel, Microsoft, Uber, Allstate, and many others. In 2022, legislation passed removing arbitration for sexual assault in employment contracts.   

Carrie has been named a Globe St. 2023 Women of Influence and Top Retail Influencer, 2022 Women in Real Estate Leaders, 2021 San Diego Business Journal Business Woman of the Year, and one of the Most Influential Women in Real Estate. She received her MBA from the University of San Diego.  

CREATIVE DIRECTOR

Tara Ashton comes with 13 years of experience in creative strategy and graphic design. She specializes in retail and commercial real estate branding. Tara’s work focuses on building strong brand identities and translating strategy into cohesive visual systems, custom collateral, and high-impact marketing materials.

Tara brings extensive experience leading branding events and experiential activations, creating engaging brand moments that extend beyond traditional design. With a strategic, detail-driven approach, she guides projects from concept through execution, partnering closely with clients and stakeholders to deliver work that strengthens brand presence and supports business objectives.